As media Studies – evaluation programme (22nd March – 15th April 2011)
1. How does your media project:
Use, develop or challenge forms and conventions of real media products?
I think our media project looks much more professional since we have added the studio logo and soundtrack. It creates a much more expert feel about the overall movie. We added in our own design of music and title credits, we also studied real movies to see how they set out there titles and the font, colour they used for there examples. The titles really gave our movie a much more expertise experience. If the movie did not have titles, it would be hard to notice if it was a movie rather than just a clip.
Represent particular social groups?
It represents teenagers are being very vulnerable and weak, which is generally the stereotype from most films.
The interview at the beginning our film is a strong male lead, which shows males as being either stronger or more dominant. As he is more dominant and older, it makes the teenagers look more like children and they still need taking care off.
The social group it is generally based around youth, however, it is generally a negative connotation of teenagers being unintelligent and not really thinking about the consequences of danger – for example, going looking for a missing friends by themselves.
However, the main characters being so young and vulnerable may restrict parents from wanting to watch in cause there child could end up in that situation.
Also, as it is to be rated at least a 15, the elderly may be put of it will include foul language and maybe gory scenes.
2. What kind of media institution might distribute your media product and why?
At first we thought a film institution such as Twisted pictures than specialises in horror films and there distribution would be suitable, but when we actually started filming, we realised our film didn’t contain that much gore and blood and was more of a thriller and shocker.
So we decided that a distributor such as “ghost house pictures” would be more suitable, with past films such as 30 days of night and the bogeyman. As these film distributors more scary thriller films rather than gory films such as “Twisted pictures”. The films that they have produced are more in common with ours compared to other distributers.
3. Who would be the audience for your media product?
It would mainly be aimed at a younger generation, as our film is likely to be a 15 or 18; it is likely to include foul language that older generation may not be fond off. This film generally gives of the impression that it is type of film you would go and see with a large group of friends, as it is a thriller/horror, that is one of the most popular choices of film worldwide and many teenagers have the same interests.
An advantage is that not a lot of horror films as targeted at specific genders so that would help us to keep a wider audience.
Having a male starting of the movie, gave it more of an impression that is wasn’t just a movie for teenagers and had more of a adult theme.
4 how did you attract/address your audience?
We used very fast paced music to give the film more of a fast pace, as it was quite dull before we added the audio. The audio is also quite modern and as the general audience will be young it attracts the right audience. The soundtrack plays a large part in attracting the audience; our music would be played with sounds very structured to our certain film.
Our actors were of similar age to the target audience, so there should be a stronger connection between the to groups.
Our title and credits used very basic white font, this made it really stand out against the dark footage and with a very clear title, it is more likely that the audience would remember it.
5. What have you learnt about technology from the process of making your product?
From the experience of using just one camera to shoot, I have realised how hard it really is to produce a “real looking” film and also how important continuity really is. The camera’s we had also had quite poor audio filming, so we have to think more carefully than we first imagined and many of our cameras had to be closer to the audience to make the audio dialogue louder and clearer. The cameras however, did have good clear vision which helped us to shot from different distances. We were originally planning to shot a lot of ours in the dark, but when we got round to testing the camera, we realised there vision in the dark was quite poor.
I think if we were to shoot another movie, we would try and get another camera to stop basic mistakes such as continuity.
Another think to keep in mind is that you needed a tripod for almost any shot. We were planning to shot some of them handheld, to make it look more realistic, but the quality was incredibly poor.
6. Looking at your preliminary task, what do you feel you have learnt in the process of making this product?
It takes a lot more time and effect than I first thought and struggled to get all of the shots needed in that time I imagined. Also, quite far into the process, I didn’t think planning was really that important until we got to filming and I realised how much preparation was really needed to make a realistic film that contained actors, dialogue, large range of shots etc. Now, when watching professional films I realise how much time it must take to complete all of the editing to perfection.
From this experience, at the beginning I was worried about using editing fade outs for example, as I thought it would look unprofessional, but after we tried a range of effects, certain ones fit in really well. In our movie, we have used a range of editing techniques before certain events to add to the drama and make the movie look more specialized.
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